Creators
Salish Matter: Biography, Family, YouTube Career and Brand
The full story of Salish Matter, from her father Jordan Matter’s videos to her own channel, a Kids’ Choice Award and a Sephora skincare line.
Read the full article →Top Teen YouTubers in 2025: Creators Under 20 Worth Knowing
"Top teen YouTubers" can mean different things: the most subscribers, the fastest growth or the biggest cultural footprint. Because subscriber numbers change constantly, we focus on creators who were teenagers in 2025 and had a clear public impact.
The creators
| Creator | Known for | Note |
|---|---|---|
| Salish Matter | Gymnastics, dance and family videos; Sincerely Yours skincare | Born 2009; won a Kids’ Choice Award in 2025 |
| Hudson Matter | Challenges and pranks | Salish’s older brother, born 2005; has about two million subscribers |
| Piper Rockelle | Challenge and skit videos since childhood | Born August 2007; a legal case over her earlier channel was settled in 2024 |
| Nidal Wonder | Comedy and family content on TikTok and Instagram | Collaborates with other teen creators |
How to read subscriber numbers
- Counts are public but change daily, so they are always a snapshot.
- A channel with fewer subscribers can have more engaged viewers.
- Some creators have larger audiences on TikTok or Instagram than on YouTube.
The kidfluencer debate
Netflix’s 2025 series Bad Influence: The Dark Side of Kidfluencing examined how children’s content is produced and managed. The conversation has pushed some places to look at rules for child performers, including earnings protections and consent.
Why teens succeed on the platform
Teens tend to understand trends early, collaborate often and post frequently. Family support also matters, which is why many successful teen channels are family businesses.
Our approach
We write about public work and avoid private-life speculation about minors. See Salish Matter’s age for a typical example.
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