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Salish Matter: Biography, Career and What She Is Doing Now

Salish Matter is an American content creator, former competitive gymnast and entrepreneur. She became known as a child in her father's videos and is now one of the most recognisable teen creators on YouTube, TikTok and Instagram.

Early life and family

Salish was born on 29 November 2009 in Nyack, New York, to photographer and YouTuber Jordan Matter and Lauren Matter. She has an older brother, Hudson, who also runs a channel. Details on her birthday are in how old Salish Matter is.

From dad's channel to her own

She started appearing in Jordan Matter's YouTube videos in 2018, then built her own accounts featuring gymnastics, dance and family collaborations. Her own YouTube channel launched in 2023 and now counts millions of subscribers, with TikTok and Instagram audiences in the millions as well.

Milestones

YearMilestone
2023Voice role as Kraken Kid in Ruby Gillman, Teenage Kraken; own YouTube channel begins
2025Kids' Choice Award for Favorite Female Creator
2025Co-founds skincare brand Sincerely Yours with Sephora; launch event at American Dream Mall is so crowded it closes early
2026Voice role in The Angry Birds Movie 3; Netflix series with her father

Collaborations

She has collaborated with other creators, including Nidal Wonder. Fans' interest in the pairing is covered in are they still friends?

Why she resonates

Her content is family-friendly, athletic and heavily collaborative, which keeps it suitable for younger audiences and for brand partners. The skincare line aimed at teenagers with sensitive skin shows how she is extending that trust into products.

Quick facts

For measurements, see Salish Matter's height.

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